Senior Sales Manager

Senior Sales Manager

£60,000–£85,000 DOE + Performance-Related Bonus | Hybrid | Cornwall

Lead a high-performing sales team. Build influential relationships. Drive commercial growth.

Are you an experienced Sales Manager, Senior Sales Manager or Sales Leader with a strong background in property finance, commercial lending or specialist financial services?

Do you thrive on building relationships, developing people and turning a well-managed pipeline into tangible commercial results?

This could be an excellent opportunity to join an established and growing specialist lending business, where you’ll play a key role in shaping sales strategy, developing broker relationships and driving sustainable business growth.

The Opportunity

We’re looking for a commercially focused Senior Sales Manager to take ownership of sales activity across direct, broker and intermediary channels.

Reporting to the Head of Commercial, you’ll lead a team of Relationship Managers, driving performance, activity and accountability while ensuring the sales pipeline is managed effectively from initial opportunity through to completion.

You’ll be a key link between Sales, Underwriting, Credit, Completions and Marketing — using data, market insight and strong stakeholder relationships to identify opportunities, improve conversion and remove obstacles to growth.

This is a role for someone who enjoys being hands-on, commercially minded and influential, with the opportunity to make a genuine impact on the wider sales operation.

What You’ll Be Doing

• Lead and actively manage deal origination across direct, broker and introducer channels.
• Manage, coach and develop a team of Relationship Managers.
• Set clear expectations and drive performance against agreed KPIs and lending targets.
• Monitor lead generation, conversion, pipeline progression and completion performance.
• Identify bottlenecks and implement actions to improve conversion and efficiency.
• Produce and present meaningful sales MI and performance reporting to senior management.
• Build, maintain and grow strong relationships with brokers, introducers and professional intermediaries.
• Develop account plans for key broker relationships and networks.
• Identify and develop new sources of lending opportunities.
• Represent the business at networking events, exhibitions and industry conferences.
• Work closely with Marketing to maximise lead generation and campaign effectiveness.
• Support the continued development of the sales operating framework, processes and customer journeys.
• Identify opportunities to improve efficiency through technology, automation and reporting.
• Maintain accurate CRM data and ensure effective pipeline forecasting.
• Share market intelligence and broker insight with senior stakeholders.
• Promote responsible lending, customer fairness and regulatory compliance.

What We’re Looking For

You’ll need at least five years’ experience within one or more of the following:

• Property Finance
• Commercial Mortgages
• SME Lending
• Asset-Based Lending
• Bridging Finance
• Development Finance
• Specialist Banking

We’re particularly interested in candidates who have worked within a UK retail bank, challenger bank, specialist lender or non-bank lender, with experience of secured lending or real estate finance.

You’ll also have:

• A proven track record of achieving lending or origination targets.
• Experience managing sales pipelines and forecasting future business.
• Experience managing or coordinating a sales/business development team.
• Strong broker and intermediary relationships.
• Excellent commercial awareness and credit appreciation.
• Experience producing and analysing sales MI.
• Strong communication and stakeholder management skills.
• A data-led, organised and disciplined approach to sales performance.
• Experience with Salesforce or a similar CRM would be advantageous.

The Person

We’re looking for someone who is:

Commercially driven – you understand what drives profitable growth and aren’t afraid to take ownership.

Data-led – you enjoy using MI and performance data to identify trends, solve problems and improve results.

A natural leader – you know how to motivate, coach and challenge people while creating a supportive, high-performing environment.

Relationship-focused – you can build credibility and long-term relationships with brokers, introducers and internal stakeholders.

Organised and accountable – you understand that disciplined pipeline management is fundamental to sales success.

Collaborative – you’ll work closely with teams across the organisation to deliver the best possible outcomes.

What You’ll Get

• £60,000–£85,000 salary, depending on experience
• Performance-related bonus
• Hybrid working
• A senior position with genuine commercial influence
• The opportunity to lead and develop a high-performing sales team
• The chance to build and grow an established broker/intermediary network
• A collaborative and commercially focused working environment
• The opportunity to contribute to the development of sales strategy, processes and future growth

Location

Hybrid working, with an expectation to attend the Cornwall Head Office once per week, or a minimum of twice a month depending on your location.

Ready for Your Next Challenge?

If you’re an experienced sales leader from the specialist lending, property finance or commercial finance sector and you’re ready to take ownership of a growing sales function, we’d love to hear from you.

Apply today for a confidential conversation about this exciting opportunity.